Silchar’s “Hey Prabhu” finds its way to DJ Shan’s Sunburn Set
In an unexpected twist, a video produced during the floods in Silchar last year has seized the internet’s attention this year. Originally intended to uplift spirits during a trying period, the video, featuring the words “Hey Prabhu, Hey Jagannath, Krishna Premanande, yeh kya hogaya,” has ignited online debates regarding its origin.
While some speculated it originated in Bangladesh, others pointed to Upper Assam, Odisha, or West Bengal. However, residents of Silchar assert that it unequivocally hails from their town. He is a resident of Silchar, Kanakpur and was pursuing Masters from Assam University when the video was shot.
Transformed into a viral meme, the video has ventured into unforeseen realms, notably making an appearance at this year’s Sunburn festival in Mumbai. DJ Shan, during his performance, astounded the audience by seamlessly incorporating the Silchar flood video into his set. He later shared a video of the event, declaring himself the “king of random” for spontaneously infusing the viral content just before his performance.
This distinctive integration into the festival underscores the broad impact of the Silchar flood video, evolving into a source of amusement and mirth even in the most unexpected settings. Originating during a period of severe flooding in Silchar, the video has evolved into a symbol of resilience, illustrating humanity’s capacity to discover joy amidst challenging circumstances.
As the meme continues its proliferation, with individuals integrating the catchphrase into their daily lives, it serves as a poignant reminder that humour can be a potent coping mechanism during trying times. This viral sensation, born out of adversity, underscores the universal human inclination to seek laughter, endure, and grasp onto the very essence of life.
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